Our Story
Welcome to Creabags—the perfect blend of fashion and innovation. We are dedicated to providing thoughtful accessories for women and the many items we carry.
Hi, I'm Jenny.the human behind Creabags
In a world that constantly seeks bigger, better, and faster, I wanted to create something high-quality, slow, meaningful, and personal.
Five years and 28 batches later, it's safe to say we've found a close-knit community of like-minded individuals. Even though we only launch a few products each year (because sometimes the simplest things are the hardest to perfect), you keep choosing us and cheering us on. Seriously—thank you.
Creabags has been self-funded from the beginning, with no outside investment, which allows us to do things our way, at our pace. From day one, my goal has been to make the best bags for those who truly want them and to have a positive impact on every pair of hands involved in creating your bags and building the brand.
April 2019 – The Idea
Creabags was born during an especially stressful night of interview prep. It was 1am and I had turned my closet inside out trying to find a sleek shoulder bag for the most important interview of my life. I came up empty. Where were the beautiful, understated shoulder bags crafted with attention to the little details? I started dreaming about creating something of my own. Something small and personal, something interesting.
"But does the world need another handbag brand?"
I went back and forth over that question for weeks. Much of fashion is an unsustainable cycle of excess and waste and exploitation, but it doesn’t have to be. And I knew as the sole decision maker of a small brand that was starting fresh, that I could do things the right way - and make a net positive on the world.
July 2019 – The Samples
A month later, I picked up our first sample from a Brooklyn-based sample maker. It cost $2,000 and looked like a first grade art class project. The next couple samples were somewhat improved, but not by much.
Important lessons were learned. Certain colors look better on certain finishes. Certain linings work better with different materials. Do we choose a softer vegan leather that feels more luxurious, or a stiffer one that ships well and will hold its shape better? And that's just the beginning. Weight of materials, size of pockets, depth of pockets, strap length, stitching vs gluing, zippers vs buttons, how the bag sits when empty, how the bag feels when filled…it takes so much time to find what’s just right, especially when you have high standards and refuse to compromise.
Feb 2020 – The Launch
We made 300 bags for our first launch. It's important to me for Creabags to be a meaningful, lean operation, and to keep it that way even as we continue to grow. That means only ordering what we need, carrying low inventory, having little overhead, and minimal waste. It’s much more expensive than mass manufacturing, but it’s the only way I want to run my business. I don't believe in compromising between design, functionality, and our responsibility to the planet, and hopefully this little brand will be one step in the right direction. We still have a long way to go, and we’ll always strive to be better.
August 2024 - Creabags Today
Four years later - we've built a small (mostly female!) team and work with incredibly talented creators and agencies. We have a dedicated factory, and have held multiple pop-ups in NYC where I've been lucky enough to meet some of you in person.
And while I no longer haul your orders down to UPS personally each morning (shoutout to our fulfillment team Austin, Kayla, and Marcus for getting your orders out ASAP) many things still stay the same. We still only manufacture in small batches a few times a year, and you can always personally reach me at jenny@creabags.com. Thank you so much for being a part of this journey and our story.
xo, Jenny